When I started NorthPR over a year ago, my goal has been to work with innovative tech clients in Canada. I'm excited to announce a growing client roster that fits this niche perfectly - Dyson Canada, Borrowell and Decentral.
For Dyson, I will be working with the company's in-house PR team to maintain momentum for their incredible product lines after launch--keeping them top of mind for journalists as they write product roundups, gift guides and seasonal stories!
Recently launched to Canadians, Borrowell is a new marketplace lending tool that uses innovative technology to match borrowers and lenders quickly and securely. The Toronto fintech startup has already been featured in the Financial Post, Globe and Mail, and Toronto Star, and I'm excited to take it to the next level by getting more consumers aware of their choices when it comes to new and better ways to borrow.
And you may have heard of Decentral before. It's the Bitcoin place on Spadina (recently moved to 123 Spadina). I've spent the last month ramping up on Bitcoin and determining if I need to be scared of it or if I need to be ready for the technology. The founder, Anthony Di Iorio, has expanded my mind and together we're going to help demystify the future of these kinds of payment technologies to Canadians. NorthPR is also the official PR sponsor of MaRS' DEC_TECH event, part of MaRS' new and very popular fintech cluster.
And as an ongoing goal to give back, I've been helping promote Pink Pearl Foundation upcoming event at Airship37 in the Distillery District - Black & White with a touch of pink. The foundation raises much-needed funds to support young woman facing cancer. Purchase tickets (the event's going to be a blast) and come on our to support this amazing group of women.
I'm looking forward to the spring, continuing to grow and working with these three new incredible clients!