Wow, it's been a while since I've posted an update to my blog. If this was a client blog, I wouldn't be very impressed with them.
I wanted to write a quick update on what's happening at NorthPR. Spring flew by with lots of one-off PR projects and work with my ongoing retainer clients. I'm also excited to partner with two new Canadian startups - Lowest Rates and #paid.
LowestRates is an online rate comparison site allowing Canadians to make more informed decisions about mortgage, insurance and credit cards - think Expedia for personal finance. They just relaunched their website and new brand, and a consumer-focused marketing campaign will be rolling out soon.
Many Canadians are unaware sites like Lowest Rates exists, so I will be working to build awareness that Canadians should shop around before settling on big financial decisions. We've already secured some great media hits including a contributed article in The Globe and Mail by CEO, Justin Thouin, and a spot on CHCH News discussing Ontario's car insurance changes. There's lots of things in the works with this team, and I'm excited to be part of their rapid growth.
With the proliferation of social media apps like Snapchat, Tumblr and Instagram, #paid is simplifying the way that brands connect and work with digital influencers. #paid matches social media influencers with brands to create partnerships that allows influencers to make a living and help brands get their message out in a more authentic way. They’ve facilitated influencer partnerships with some of the world’s biggest brands, including PepsiCo and Anheuser-Busch.
I’m excited to watch this young startup really take off. I believe in the team and what they've built (so many PR people can also benefit from this platform). Since working with #paid, they've had two very exciting announcements. The team inked a deal with leading marketing agency Dentsu Aegis to expand the agency's access to digital influencers, and today, Two Small Fish Ventures, founded by Wattpad's CEO Allen Lau and his wife, Eva Lau, announced an investment in #paid. Read more about it on Two Small Fish Ventures blog here.
I'm looking forward to a productive summer working with these great clients! As always, Regus Canada continues to keep me busy with its ongoing workspace expansion across Canada, including its latest in Vancouver, Winnipeg and Mississauga. And I'm always having a blast with the team at SoHo Metropolitan Hotel.
Hope everyone is having a great start to summer!