The Globe and Mail Report on Small Business is currently writing a series called #TakeOff.
This series, which started on May 8, features a Canadian small business and discusses what helped them 'take off' as a business, or what didn't work out quite so well. For example:
The small business editors at the Globe are taking to Twitter to crowdsource opinions and tips for small businesses from their followers. Here's an example:
This is smart: The Globe and Mail is embracing new media and combining it with the traditional. And this kind of crowdsourcing of peoples' opinions on Twitter means YOU (startup founder, PR/marketing expert, mentor) can be the expert and your opinions can be shared with a pretty big and influential audience. The Globe is also connecting with their readers in a more authentic way than ever better.
This week, I provided an answer to one of the #TakeOff questions and it appeared in yesterday's Globe and Mail. You can read it online and it also appeared in the print version.
So two key things here.
A: If you're a small business looking to share your story with the Globe and Mail, you should submit your story using this form.
B: If you have some good advice to share and would like to appear in the print and online version of the Globe, follow #TakeOff and be part of the conversation.
As mentioned in a previous blog post, you're smart and you have smart things to say, so get on it!