I’m very excited to announce that Vin Heney has joined NorthPR!

As demand for a more personable and agile approach to PR becomes the norm, I am thrilled to have Vin Heney join me at NorthPR. Vin and I are not strangers to working with each other—he used to be a client of mine where I admired his strong writing and editing skills, and his very kind personality! His ability to keep me organized is a big plus, too! Vin has been working alongside me since the fall after going out on his own venture, becoming a copywriter and communications consultant. Vin continues to run his own consultancy while working with NorthPR.

We’re excited to take 2019 by storm! Off and running already with a strong client roster whose stories we are so excited to share this year.

Welcome Vin!!


New co-working space opens in Yorkville

Amsterdam-born creative workspace, SPACES, opens in Yorkville
Spaces opens second Toronto location at 99 Yorkville Avenue, the first to bring co-working to Yorkville


TORONTO (September 4, 2018):  Spaces, the Amsterdam-born creative workspace, opens its second Toronto location today at 99 Yorkville Avenue, being the first to bring co-working to the prestigious neighbourhood of Yorkville. The inspiring and upscale workspace has a sophisticated European design, two exclusive patios, and over 17,000 square feet of collaborative workspace. The warm atmosphere is tailored to the needs of energetic entrepreneurs, start-ups and established companies, and provides a community for like-minded professionals to meet and connect, and share ideas.

Spaces Yorkville is a creative working environment with a unique entrepreneurial spirit.

Spaces Yorkville is a creative working environment with a unique entrepreneurial spirit.

Yorkville is a special location as we grow our workspaces across Canada and around the world. Our passion for design and attention to detail has shone through in this location. We ensured every element of Spaces Yorkville — from the local artwork to the carefully sourced furniture — enhances the experience for our community. From the handmade wood accents, mid-century modern décor, and a redesigned atrium that runs through the heart of the workspace, every detail was well thought out to reflect the Yorkville neighbourhood.
— Martijn Roordink, Co-Founder of Spaces

Spaces Yorkville’s interior design inspires a fresh and modern spirit. Inside the dynamic second floor workspace at 99 Yorkville are co-working desks, fully-equipped meeting rooms, shared and private offices, and an exclusive business club. One of the two patios overlooks Yorkville Avenue and the communal square, while the other looks onto a quiet courtyard for those looking to unwind in a calmer setting. The first floor of the building is home to the new Sofia Restaurant and Bar, Charles Khabouth’s Italian restaurant, and next door is the red Christian Louboutin flagship store.

The two exclusive rooftop patios are an ideal place to connect and share ideas.

The two exclusive rooftop patios are an ideal place to connect and share ideas.

Spaces’ community thrives through its local and global partnerships. With a culture of interesting people doing exciting innovative things, Spaces Yorkville partners with the community to host a full calendar of events—from whiskey tastings to art exhibitions and charity fundraisers. Globally, Spaces is the first and only co-working partner of TEDx communities, which thrives on a similar philosophy: “ideas worth sharing.”

Spaces has 137 locations in 30 countries and 94 cities around the world. The new Yorkville location is the fourth in Canada, including other locations in Toronto (Queen West), Montreal (Mile End) and Vancouver (Gastown). The company will open three more locations in Toronto next year in North York, Liberty Village and Mirvish Village.

Spaces Yorkville is hosting an opening launch event on Thursday, September 20, 2018. Media, forward thinkers, innovators and game changers are invited to join the launch party at 99 Yorkville Avenue, Suite 200, from 5PM – 9PM.  RSVP here.

Media Contact
Linda North

About Spaces
Spaces offers an inspiring work environment for professionals and growing businesses. In addition to office space, there are memberships and meeting rooms to help you think, create and cooperate with like-minded people. Spaces’ goal is to offer inspirational surroundings with an entrepreneurial spirit where ideas are born, a company can evolve and valuable relationships are built. Spaces has locations in the United States, Europe, Canada, Latin America, Africa, Australia and Asia.  

For more information, visit www.spacesworks.com or call 1-844-6-SPACES.

I'm Hiring!

Linda is looking for someone to help take NorthPR to the next level. Someone who loves the idea of entrepreneurship as much as she does, and brings smarts and creative thinking to the table. Someone who flourishes in a nimble and agile startup-type environment, and not a company with hierarchy and multiple levels of approvals. You’ll be helping her do it all!

Linda is seeking a PR consultant with 1 - 3 years experience who shares a passion for startup culture and entrepreneurship. Ideally, the best fit is someone who has already taken the leap out on their own with a couple smaller client projects. To start, you will join Linda in-house three days a week at Toronto's newest co-working space, Spaces Queen West (180 John St.). This could quickly move into a full-time position.

The qualified candidate is eager to tell fascinating stories to secure top media coverage for clients. They have a keen eye for detail and are able to think creatively, finding unique ways to solve challenges that come up throughout the day. They are a go-getter and find the 9-to-5 grind a bit of a drag. They prefer to work flexibly, and always get projects done on time and with grace!

Job responsibilities include (but definitely not limited to):

  • Brainstorming story ideas
  • Writing media materials

  • Developing and maintaining media lists using Cision

  • Media pitching

  • Building relationships with the media

  • Media monitoring and coverage tracking using TrendKite

  • Coverage reporting

  • Researching and applying clients for speaking opportunities

  • Editing, editing, and more editing

  • Writing company blog posts 

  • Working with social media influencers

  • Social media calendar content writing

  • Using Hootsuite to schedule content and monitor online conversations

  • Assisting with social media and media relations strategy

If you’re interested in applying, please send your cover letter and resume, or any other way you feel like applying for the position, to linda@northpr.ca.

The contract is currently scheduled to last a minimum of 4 months.

Summertime at NorthPR!

Wow, it's been a while since I've posted an update to my blog. If this was a client blog, I wouldn't be very impressed with them.

I wanted to write a quick update on what's happening at NorthPR. Spring flew by with lots of one-off PR projects and work with my ongoing retainer clients. I'm also excited to partner with two new Canadian startups - Lowest Rates and #paid.

LowestRates is an online rate comparison site allowing Canadians to make more informed decisions about mortgage, insurance and credit cards - think Expedia for personal finance. They just relaunched their website and new brand, and a consumer-focused marketing campaign will be rolling out soon.

Many Canadians are unaware sites like Lowest Rates exists, so I will be working to build awareness that Canadians should shop around before settling on big financial decisions. We've already secured some great media hits including a contributed article in The Globe and Mail by CEO, Justin Thouin, and a spot on CHCH News discussing Ontario's car insurance changes. There's lots of things in the works with this team, and I'm excited to be part of their rapid growth. 

With the proliferation of social media apps like Snapchat, Tumblr and Instagram, #paid is simplifying the way that brands connect and work with digital influencers. #paid matches social media influencers with brands to create partnerships that allows influencers to make a living and help brands get their message out in a more authentic way.  They’ve facilitated influencer partnerships with some of the world’s biggest brands, including PepsiCo and Anheuser-Busch.

I’m excited to watch this young startup really take off. I believe in the team and what they've built (so many PR people can also benefit from this platform). Since working with #paid, they've had two very exciting announcements. The team inked a deal with leading marketing agency Dentsu Aegis to expand the agency's access to digital influencers, and today, Two Small Fish Ventures, founded by Wattpad's CEO Allen Lau and his wife, Eva Lau, announced an investment in #paid. Read more about it on Two Small Fish Ventures blog here.

I'm looking forward to a productive summer working with these great clients! As always, Regus Canada continues to keep me busy with its ongoing workspace expansion across Canada, including its latest in Vancouver, Winnipeg and Mississauga.  And I'm always having a blast with the team at SoHo Metropolitan Hotel. 

Hope everyone is having a great start to summer!


NorthPR Working On Another Innovative Project!

We're working on another interesting and innovative project with the Public Services Health & Safety Association (PSHSA). Using Fatigue Science Readiband technology, PSHSA is taking major steps to understand fatigue in the workplace.

Check out the press release below to learn more!   

PSHSA Takes Steps to Prevent Fatigue in the Workplace
PSHSA works with leading work-related injuries researcher to implement new Fatigue Science Readiband technology

TORONTO (October 13, 2015) – Fatigue in the workplace is a major health and safety issue that requires increased understanding of its impact and prevention. With its mandate to improve safety in the workplace, the Public Services Health and Safety Association (PSHSA) is taking major steps to improve how fatigue will be prevented and handled in the workplace.

Today, PSHSA announced it is providing leading work-related injuries researcher, Lora Cavuoto with Fatigue Science Readibands, a wearable wrist-worn technology that monitors sleep, activity and fatigue. The goal is to gather data-driven research to understand the impact of fatigue and implement innovative solutions to prevent it as a workplace hazard.

Studies have shown that fatigue is about four times more likely to contribute to workplace impairment than drugs or alcohol, and a fatigued worker is at 70 per cent greater risk of accident than a non-fatigued worker.

“We know that fatigue in the workplace is a major health and safety issue,” said Glenn Cullen, VP Corporate Programs and Product Development, PSHSA. “We need to learn how to prevent fatigue in the workplace and new technology like Fatigue Science Readibands will help us develop effective Fatigue Risk Management Programs. We are aiming to develop ways to intervene before fatigue becomes a risk to the health and safety of workers and control the hazard once it has been identified.”

PSHSA is supplying researcher Cavuoto with Fatigue Science Readibands that provide 24/7 measurement of sleep patterns and mental fatigue. Wearing the Readibands, study participants will be asked to perform a set of tasks, with participants’ natural variation in sleep-related fatigue and work-load factored in to the experiment. With this data, Cavuoto will be able to estimate fatigue based on work schedule, sleep and work conditions, and test these findings in a real-life scenario.

The research will evaluate the interaction of sleep-based fatigue and workload in targeted industries that utilize shifts such as emergency services environments, nursing and manufacturing. This research will also evaluate fatigue mitigating interventions for the purpose of improving program effectiveness in the workplace.

“Today, we have little understanding of when and how fatigue intervention should be implemented,” said lead researcher Lora Cavuoto. “This research partnership with PSHSA will allow us to build first-of-its-kind fatigue interventions and customize them for particular industries, like fire departments, police and mining to name a few.”

The study is scheduled to begin in Fall 2015 and run through Summer 2016.

Public Services Health & Safety Association (PSHSA) is funded by the Ontario Ministry of Labour and works with Ontario’s Public and Broader Public Sector employers and workers, providing training, consulting and resources to reduce workplace risks and prevent occupational injuries and illnesses.

About Fatigue Science
Founded in 2006 and based in Vancouver BC, Fatigue Science is a trusted pioneer in sleep and its relationship to human performance. Our platform quantifies the source and extent of fatigue in the workplace and helps mitigate risk related to that fatigue. As well, we work with sports teams like the Seattle Seahawks, Dallas Mavericks and Vancouver Canucks to provide technology-enabled, data-driven insights that help them perform better at game time.

About University of Buffalo
The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB's more than 29,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.