Process and PR

On November 5 & 6, I'm excited to announce that I will be a guest speaker at an event hosted by Whiteboard Consulting on Leading Process Change. I recently wrote a guest post on their blog to give a sneak peek at what I'll be covering during the event. If you're interested in learning more about the event - visit:

My guest blog post:

I’ll be honest, I hate process. I’m not good at it, and I have ‘no’ time for it. Case in point, I currently have 5,757 emails in my inbox.

I am the perfect archetype of a person who needs to go through process improvement training. But then I think, oh no, I’d have to sit through 2 days and just feel guilty because I actually won’t change my ways. But I wish I could because I’d serve my clients, colleagues and vendors a lot better.

Here’s the thing. Once you’ve gone through all the trouble of improving your processes – spending hours researching, finding and collaborating with the right experts, and getting to the hard work of implementing process change – you deserve to yell about it from the rooftops. Your stakeholders need to know what you’ve done to improve your relationship with them.

Communicating and PR’ing your process improvements may be the last thing that comes to mind when you’re putting together your full process improvement plan, but it’s a very important step to consider. The reasons you’re going through these changes are so you can serve someone or something better.

While writing this blog post, I did a quick Google News search and came across these two articles:

Peace Corps improves application process

Evolving consent processes improve patient satisfaction

Both of these stories are sharing news about a significant change within an organization to makes things more efficient and better for their stakeholders.

So how should you share your news? A few ideas:

  • issue a press release

  • organize meetings with key reporters

  • send out a customer newsletter

  • create a video case study

  • share on your social channels (e.g. LinkedIn)

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But most importantly, make sure you get your story angle right.

No one cares about the intimate details about how you improved your process (well, process geeks Nicole and Ruth do, but they aren’t your typical people). Your story isn’t going to be about YOU, it needs to be about THEM.

Better yet, did your process improvement really, truly innovate your company culture, programs, products, etc.? If so, you may be able to go beyond your niche and become a true thought leader in the space of innovation and leadership. Don’t undermine the massive improvements you are creating within your company.

The world needs more people like you who are willing to embrace change to create a more efficient and productive world. So start sharing your story!

Join us on November 5 & 6 to learn more about sharing your process improvement story. Register here.


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