Stories with substance. Coverage that matters.
Thoughtful PR for ambitious brands
We are a Toronto-based boutique agency with senior-level expertise in what actually lands headlines: authentic storytelling, trusted relationships, and impeccable timing.
Trusted by
Our expertise
We specialize in media and influencer relations that build lasting credibility.
B2B and Tech
Strategic PR for high-growth, innovative companies. We earn headlines that build authority and credibility through smart, targeted earned media relations strategies.
Hospitality
Strategic PR for hospitality brands that want to be seen—and booked. Build buzz and spark conversations with top-tier coverage that drives demand and cultural relevance.
Earned media matters
According to Muck Rack, 82–89% of AI citations come from earned media, not brand-owned content.
Credible third-party coverage is the key to becoming visible in AI-generated results, which makes earned coverage more important than ever.
NorthPR has been a great partner in helping Vector Institute tell thoughtful, accessible AI stories that get coverage across a range of media outlets. Linda is adept at translating complex topics into clear, compelling narratives that highlight the real-world impact of AI innovation.
Orli Namian, Director of Communications Vector Institute
Cassie’s drive and vast knowledge of the hospitality industry and social media platforms are unrivaled. However, Cassie’s greatest strength is her unwavering loyalty and commitment to each and every project.
Chef Claudio Aprile, Bar Origin and Judge on Masterchef Canada
