Case Studies
Work that’s worth talking about.
B2B & Tech Case Studies
International Workplace Group
NorthPR has worked with the commercial real estate company, International Workplace Group, as its Canadian agency of record since the PR firm was founded over a decade ago.
On an ongoing monthly basis, NorthPR averages between seven and 10 unique media stories for their workplace brands Spaces, Regus and HQ. In 2025, NorthPR secured a total of 211 pieces of coverage. For a comprehensive Regus case study, click here.
NorthPR is the Canadian agency of record for the UK-based bookkeeping automation platform, Dext.
In the first year of working with the B2B SaaS company, NorthPR secured over 100 pieces of coverage across broadcast, national dailies, technology, podcasts, business and accounting trade publications, including an ongoing cadence of contributed articles.
Dext
Vector Institute
NorthPR worked with Canada’s Vector Institute to build awareness of Canadian SME success stories using AI to grow their business.
By building out various story angles, NorthPR secured coverage across national business shows, and business and technology magazines. The campaign secured a reach of almost 3 million.
NorthPR partnered with Amazon Canada to highlight small businesses that sell on Amazon.ca.
Over the course of four months, NorthPR achieved 56 media placements across various platforms, including broadcast, print, and online. Noteworthy coverage includes esteemed outlets such as CityNews Toronto, Breakfast Television, the Calgary Herald, and various lifestyle publications.
Amazon small Business
Hospitality Case Studies
Craig’s Cookies
NorthPR has been working with popular Canadian cookie company, Craig’s Cookies, for three years.
Throughout the duration of our engagement, we have helped raise the profile of the owner Craig Pike across lifestyle, broadcast, food and business publications. Every year, NorthPR secures well over 300 media mentions of Craig’s Cookies.
The Distillery Restaurant Group
The Distillery Restaurant Group is part of Toronto’s popular culture hotspot, The Historic Distillery District.
For two years, NorthPR has been representing its group of restaurants including Michelin-recommended Madrina Bar y Tapas, El Catrin Destileria, Cluny Bistro and Pure Spirits. During the opening of its Winter Village 2025, a global destination during the holiday season, NorthPR secured over 100 pieces of media coverage including front page of newspapers, broadcast segments on all news stations in Canada, top lifestyle publications and influencers.
Chef Claudio Aprile is a Canadian celebrity chef known for his appearance as a judge on Masterchef Canada for all eight seasons.
Cassie has worked with Chef Aprile for over a decade through various projects, including Copetin, Via Allegro Ristorante, Di Mario’s Trattoria, Mademoiselle Raw Bar + Grill, and his highly anticipated new restaurant, Bar Origin. NorthPR is a trusted PR partner for Chef Aprile, where he relies on Cassie for everything PR-related - “Cassie’s drive and vast knowledge of the hospitality industry ... are unrivalled.
- Chef Claudio Aprile
Chef Claudio Aprile
Yannick Bigourdan, restauranteur
Yannick Bigourdan is a leading Toronto restaurateur with Michelin-recommended Restaurant Lucie, The Carbon Bar, one of Toronto’s most sought-after dining destinations, The Carbon Snack Bar, Notte Ristorante, Pasta Privato and The Berczy Tavern.
NorthPR has been working with Yannick for over a year, representing his portfolio of restaurants. In the first 6 months, NorthPR secured 50+ pieces of coverage across leading daily national newspapers, morning show appearances, glossy magazines and influential online blogs and influencers.
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